"Australians for Richard Di Natale" Facebook Page

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An independent social media campaign launched a few months leading up to the 2016 Federal Election to promote Richard Di Natale as leader of the Australian Greens, as well as the Greens more broadly.

The campaign was successful, reaching tens of thousands of people with the page itself netting 1,300 likes within two months of it launching through entirely organic means (that is, without paid advertising or paying for likes).

It also won the praise of many senior staffers within Di Natale's office.


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